Telegram is one of the most popular platforms in Russia, with more than 75 million people using it per month. Therefore, any company will be able to find its target audience on the platform. What business tasks are solved by promotion in Telegram and what tools to use to promote the channel from scratch - told in the article.

Why a business should promote in Telegram - getting views

To promote an account, channel or group in social networks, the service https://lowcostsmm.com/ will help you, where you can get likes, followers, views, comments. You can also develop a Telegram channel.

The goal of promotion is to attract as many target subscribers to the channel as possible and keep the attention of the audience with quality content. But what benefit does it bring to a business?

Increased customer loyalty. Telegram is more in demand than other messengers and social networks. Users access it more often, so it is more convenient for them to view news there. If brand channels and chats are always visible to subscribers, regular interaction with the company's content will help increase the level of audience loyalty.

Business development. In Telegram you can not only publish news, but also advertise your goods and services. The more subscribers you can attract, the more potential customers the brand will have.

How promotion in Telegram differs from other platforms

Telegram is not like social networks, for example, VKontakte, these nuances should be taken into account when building a promotion strategy. Let's tell you about the main differences of Telegram.

No news feed. In social networks, the user has a news feed, where he can view all the publications of the communities to which he is subscribed, as well as see the posts that have gained high popularity or liked by his friends. In Telegram there is no common feed, publications are placed within channels, and content distribution from user to user is possible only with the help of reposts.

The search for channels is different. When searching for communities, for example, in VKontakte, you can set filters and narrow down the groups you are looking for as much as possible. In Telegram, on the other hand, there are no search parameters. You can find a particular channel by address or exact name. And using keywords, the platform displays all groups with relevant names - channels with the largest number of Telegram Premium subscribers and activated boosts (a paid option that increases the visibility of channels) get to the top of the list.

Few advertising opportunities. At the moment, only targeting with a small number of settings is available in Telegram from the advertising cabinet tools. This may surprise those who are used to a huge toolkit and extensive advertising settings in the same VKontakte. There is also a separate way of promoting outside the advertising cabinet - buying advertising from channels through an exchange or directly from the owners.

How to prepare for channel promotion

Before promotion, you need to create conditions that will help convince the audience that subscribing to your Telegram channel will help them receive useful and interesting information. What aspects should be worked out?

1. Formatting. It is necessary to come up with a memorable name for the channel: short, succinct, reflecting the topic. You should also come up with a short address “t.me/address”, which is easy to remember or enter into a search. Next, you should fill out information about the channel: a short description, contact information or links to the site, rules for subscribers. If you plan to use paid advertising, we do not recommend adding smilies, capslock, symbols in the description - they can prevent the channel to pass moderation. You can learn more about all the design rules in the Telegram instructions. Now you just need to choose a suitable image for your avatar and you can move on to the content.
2. Style. In order for users to choose yours among all channels of similar topics, you need to find your unique format. You can write posts with recognizable humor, add comments from industry experts, share your own experience or come up with a special presentation of the material. You also need to think about how to address your audience, what vocabulary is acceptable to use, and stick to that style of communication. Then your content will be recognizable and familiar to subscribers.
3. Content plan. As a rule, users enter a new channel and read the existing content, if it is interesting - subscribe and follow the updates. If the following publications are also interests, stay in subscribers, if not - unsubscribe. Therefore, before you start promoting, you need to write a series of posts. Part of it to post in the channel, the other - to leave for the next issues. And prepare a plan of publications, so that users will understand the regularity of content.

Free ways to promote in Telegram

1. While the channel has few subscribers, and the growth potential is still unknown, it is not profitable to use paid methods. That's why we will tell you about free ways of promotion.
2. Agree with other channels. You can find a group with a similar number of subscribers (otherwise it will not be profitable to cooperate) and agree on mutual advertising - you ask your audience to subscribe to your partner, and a publication about your channel is placed in the group.
3. Transfer your audience to Telegram. If you already have regular customers on your site, subscribers of newsletters or pages in social networks, use these opportunities. Place a channel contact on your website, add information about Telegram to your newsletter, publish a post in social networks with an offer to subscribe. Users who already interact with the brand on other platforms will usually want to follow the news on Telegram as well.
4. Get featured in media picks. Some publications, blogs and agencies, such as Tinkoff Magazine or SMMplanner, publish a selection of interesting topical Telegram feeds for their readers. Agree with the author of the article to be included in the list. Choose your media outlet carefully and check which channels it recommends.

Paid ways of promotion in Telegram

When the channel has a base of regular readers, and publications have high coverage, free promotion methods are no longer enough. Let's tell you what paid promotion methods exist on the platform.

1. Buy advertising from channels. The most common and affordable paid method is to choose a suitable channel, agree with the owner and pay for the placement of an advertising post about your group. Select partners from your industry, and before buying advertising, check the statistics of the channel in special services, such as TGStat.
2. Buy advertising on an exchange. If you don't have time to choose and check the channels yourself, you can buy advertising placement through an exchange. Register, prepare an ad and replenish the balance - the owner will place the ad and send you a link to confirm.
3. Run ads on the platform. The platform has its own advertising tool - Telegram Ads. With its help, you can place ads in thematic groups, select or exclude specific channels from coverage, set up targeting by interests, language or geolocation. However, advertising in Telegram is quite expensive. A one-time payment in the market will be from 1 500 €, this amount can be spent on promotion for an unlimited period of time. But, for example, when launching through the platform “MTS Marketolog” deposit is not needed, but in this case the cost of advertising itself will be higher about 3 times compared to agencies.

What methods of promotion do not work

Telegram is rapidly developing - the volume of users changes, the rules of the platform itself, and many methods of promotion become irrelevant. Let's analyze which promotion methods are no longer effective.

1. Subscription via phone. Knowing the phone number of the user, he can simply subscribe to the channel without consent, which is what some authors are guided by. But this method is not very ethical. In addition, suddenly pop-up channels cause bewilderment and irritation - in the best case, the subscriber simply leaves, in the worst case - click “Complain about the channel”.
2. Scrugging. Owners of channels, wanting to save time, buy nakrutka in special services - the number of subscribers is growing, and the bot increases comments, reactions and views to create the appearance of an active audience. This method loses the main goal of promotion - attracting live users who can become customers of the company and bring profit to the business.
3. Placement in catalogs. In Telegram there are channels only with selections. The content of such groups consists of catalogs, in which new users can choose communities by topic and interests. The first time of the existence of the platform, the channels were few, so with the help of such selections it was really possible to attract subscribers. Now, when there are a huge number of offers, catalogs are almost not popular, and the channel with a high probability will simply be lost among the lists.

Conclusions

1. Telegram is one of the most popular platforms in Russia, so promoting the channel will be useful in terms of business development, finding potential customers and increasing customer loyalty.
2. Telegram is a messenger, so promotion on the platform will be different from promotion in social networks. This is due to the format of the platform: Telegram does not have a news feed, community search and a wide range of tools for creating narrowly focused advertising campaigns.
3. Before you start promoting, you need to prepare your channel: come up with a name and address, fill out a description, provide contact information or links, and choose a cover. It is also important to form your own unique style of channel management, prepare several quality posts and a publication plan.
4. You can start promotion with free methods: offer your friends to subscribe to your Telegram channel, agree with other groups about mutual free advertising, try to get into the selection of authoritative channels, offer your clients or subscribers in social networks to subscribe to you in Telegram.
5. When the channel gains a good audience, you can move on to paid methods: buy placement of advertising posts in large groups, use the advertising opportunities of Telegram Ads or launch campaigns in other social networks to attract subscribers.
6. There are other ways, but their use will not be effective. For example, placement in catalogs is ineffective because of the huge number of different channels, adding subscribers through the phone will cause users only irritation, and recruitment will not help to achieve the main goal - to attract potential customers for business development.