In the latest report from FMI on the Saudi Arabian drinking water industry, the market is projected to reach a value of US$ 5,717.70 million in 2024. This growth is driven by the increasing need for adequate supplies of safe drinking water, both for everyday use and in emergency situations.
The demand for drinking water in Saudi Arabia is growing at a compound annual growth rate (CAGR) of 7.9% over the forecast period. By 2034, the market is expected to peak at US$ 12,229.10 million. This significant rise underscores the importance of ensuring a sufficient and safe drinking water supply for the population.
As per Future Market Insights (FMI), bottled water has gained wider acceptability across Saudi Arabia over the years. Consumption of functional drinking water is predicted to increase as instances of problematic/contaminated water supplies remain high. Hence, introduction of bottled water with minerals, vitamins, and flavors is improving the demand in the Saudi Arabia drinking water market.
Growth in the market is underpinned by increased bottled water purchases by the working population in the country to gain more nutrition and safe potable water. Moreover, innovation concerning mobility and portability of bottled water packaging will also the demand for bottled water.
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As a result, premium bottled water is generally accepted by local customers in the country. It has less sodium and higher mineral content and is packaged in either plastic or glass bottles. It is more expensive than regular bottled water but less expensive than foreign brands, persuading people to develop good habits and use premium bottled water.
Moreover, increased consumption of premium bottled water by restaurants is being observed in the country since it is not common to serve tap water. This is predicted to uplift the demand for premium bottled water over the forecast period.
Key Takeaways from the Saudi Arabia Drinking Water Market Study
- Online sales segment is the most lucrative sales channel and is expected to witness fastest growth in the market.
- Based on product type, functional segment is anticipated to account for significant share in the drinking water market.
- In terms of packaging type, PET bottles are more preferred over plastic bottles to reduce the carbon footprint in the country.
- By water resources, desalinated seawater and groundwater segment is expected to witness fastest growth over the upcoming decade.
“Key providers in the drinking water market are focusing on increasing their footprint by introducing natural and premium products with a variety of flavors and options. Moreover, they are also investing in marketing strategies to increase the awareness of water hygiene and water consumption.” Says an FMI analyst.
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Who is winning?
Leading manufacturers of Saudi Arabia drinking water market are focused on aggressive promotional strategies, advertisements, and new product launches that have driven sales growth of drinking water market in Saudi Arabia.
Major players present in the Saudi Arabia drinking water market are
- Nestlé S. A.
- Hayat Water
- Al Hada Water Co. Ltd.
- Naqi Water
- Arwa
- Dome
- Tania
- Berain
- Al-Qassim Healthy Water
- Hana Water
- Al Ain Water
- Dala Company
- Fayha Water
- Safawater. qa
- Aquafina (PepsiCo, Inc.)
- Najed
- Nova
- Manahel
- Safa
- Mazen
- Al-Manhel
- Other (as per request)
