Every seller on the Ozon trading platform has a problem from time to time – the limits of the supply of goods. In this way, the platform assumes the role of a regulator, maintaining a balance between supply and demand. This is not the only reason, another circumstance is the provision of a high level of quality service to potential customers. Let's look at the issue in more detail, get acquainted with the principle of setting limits, simple ways to increase them.

Reason

The key reason is to create and maintain a high standard of customer service quality. When the seller has a strictly limited number of product names in his hands, this will make it possible to serve each customer at a high level, create prerequisites for an individual level. This also helps to provide the necessary support on any issue of the transaction. With the delivery of goods, if they are available in a limited range, there will also be fewer problems.

Another reason is to control the balance of supply and demand. When there are too many sellers on the trading floor, and even offering the same product, this causes excessive competition, creates a situation where "demand is smeared." By introducing limits, a limitation of the total number of deliveries is achieved, therefore, market balancing is maintained. This improves the visibility of those sellers who have received high marks and have a stable rating based on the results of their activities.

Another reason is a preventive measure to protect all participants in the transaction from fraud and illegal transactions in the field of trade. The risk of cooperation with an unreliable, unscrupulous counterparty, fraudsters, is minimized. Ozone protects its own reputation and strives not to tarnish it with dubious transactions conducted in its information and trading field.

Increase supply limits as much as possible

The first thing that needs to be done is to increase your own supply limits as a seller. We are talking about increasing and stabilizing the level of sales, developing a positive rating.

The site administration evaluates the state of each seller's trading activity, using a number of factors for this purpose:

An indicator of customer satisfaction.
The quality and speed of processing incoming orders.
An impressive number of positive reviews.
The absence or low level of rejections from transactions.
Working with customers, in particular, prompt replacement of goods on time and refund of funds.

In order for these factors to be in the black, it is important to regularly monitor the condition of the store, taking into account the wishes of the audience of regular customers. It will also be necessary to improve the efficiency of processing incoming orders from customers, eliminate delays and slowness.

Working with the manager

If the conditions are met, contact the manager who controls the supply limits to the warehouses. This will allow not only to quickly review the issue and expand trading opportunities, but also to assess the current state of the service, get sound recommendations to increase its efficiency. By submitting a request for business analysis, the limits may be reviewed.

Valuable recommendations on the following issues will also be received:
What products are in demand from the buyers of the platform.
What limits can be provided for the specified product category.
Regular work with the manager, fruitful interaction, is regarded as a manifestation of concern for their own customers, the reputation of the store and the business.

Expansion of the product range

The method will attract the attention of customers, expand the customer base, and create conditions for increasing demand for the products offered. The administration encourages users to expand the offer. In particular, an increase in the categories of goods in high demand among consumers. A thorough analysis of customer preferences precedes the formation of an expanded assortment. The more diverse products are offered, the higher the chances of increasing the limits on their delivery to the store.

A competent approach to the issue of market research should be carried out with a pledge for the future. Explore not only current products, but also trends that, according to analysts and experts, will be able to take a leading position in the market in the near future. As of "today", they will seem unprofitable, their sale will go at a slow pace. In the future, "tomorrow" they will cause a furore in the market, therefore, the administration will increase the limits in order to ensure the influx of products in demand by customers.

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