The Global Augmented Reality (AR) and Virtual Reality (VR) market size is expected to reach USD 237.80 Billion at a steady revenue CAGR of 35% in 2028, according to the latest analysis by Emergen Research. Growing digitization, increasing investments in AR and VR markets, rising demand for AR and VR in retail and e-commerce sectors, and surge in adoption of head-mounted displays in various industries are major factors driving market revenue growth.

The Global Augmented Reality and Virtual Reality Market report provides full coverage of the companies’ data, including details about their production and manufacturing capacity, product portfolio, business overview, revenue, gross profit margins, sales network and distribution channel, financial standing, and market position. The report also studies business strategies and strategic alliances undertaken by companies to gain a robust footing in the market. The report sheds light on the mergers and acquisitions, collaborations, joint ventures, brand promotions and product launches, agreements and partnerships, and corporate and government deals. The comprehensive analysis of the competitive landscape offers the readers a deeper understanding about the competitors.

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Key companies operating in the Augmented Reality and Virtual Reality market include:

Google LLC, Apple Inc., Sony Group Corporation, Microsoft Corporation, Lenovo, EON Reality, Samsung Electronics Co., Ltd., Sixense Enterprises Inc., Seiko Epson Corporation, HTC Corporation

Key market aspects studied in the report:

Market Scope: The report explains the scope of various commercial possibilities in the global Augmented Reality and Virtual Reality market over the upcoming years. The estimated revenue build-up over the forecast years has been included in the report. The report analyzes the key market segments and sub-segments and provides deep insights into the market to assist readers with the formulation of lucrative strategies for business expansion.

Key Benefits of the Report:

• Comprehensive analysis of the competitive scenario and its changing dynamics
• Analytical data with detailed SWOT analysis and Porter’s Five Forces analysis
• In-depth 8-year analysis of the Global Augmented Reality and Virtual Reality Market
• Critical understanding of the key market segments
• Comprehensive analysis of the drivers, restraints, trends, and opportunities
• Detailed regional analysis and extensive company profiling
• Extensive assessment of current and emerging trends of the market

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Augmented Reality and Virtual Reality Market Segmentation:

• Type Outlook (Revenue, USD Billion; 2018–2028)

  • Augmented Reality Type
    1. Hardware
    2. Software
    3. Services
  • Virtual Reality Type
    1. Hardware
    2. Software
    3. Services

• Device Type Outlook (Revenue, USD Billion; 2018–2028)

  • Augmented Reality Device Type
    1. Head-Mounted Displays (HMDs)
    2. Head-Up Displays (HUDs)
  • Virtual Reality Device Type
    1. Head-Mounted Displays (HMDs)
    2. Gesture Control Device
    3. Projector and Display Wall

• Technology Outlook (Revenue, USD Billion; 2018–2028)

  • Augmented Reality Technology
    1. Marker
    2. Markerless
  • Virtual Reality Technology
    1. Non-Immersive
    2. Semi-Immersive
    3. Fully Immersive

Augmented Reality and Virtual Reality Market Segmentation by Regions:

• North America (U.S., Canada)
• Europe (U.K., Italy, Germany, France, Rest of EU)
• Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
• Latin America (Chile, Brazil, Argentina, Rest of Latin America)
• Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

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