The badminton shoes market grew at an astounding CAGR of more than 7% between 2013 and 2017.
This rise might be attributed to the fact that, in terms of participation, badminton is one of the most popular sports in the world.
Due to the growing popularity of racquet sports, such as badminton, the global market for badminton shoes is anticipated to surpass US$ 2,800 million in 2019.
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Choosing the appropriate shoes is crucial in the fast-paced game of badminton. There are exciting new breakthroughs and advances in the badminton shoe market as athletes strive for optimal performance on the court. Come along as we examine the newest developments that will impact badminton shoes going forward and transform the sport.
Lightweight Performance:
Agility and quickness are critical in the badminton scene. Because they are made to be both sturdy and light, badminton shoes of today enable players to move fast and fluidly around the court. The best possible performance is ensured by using cutting-edge materials and construction methods without sacrificing support or comfort.
Competitive Landscape:
Leading producer of badminton, tennis, and golf equipment Yonex Co., Ltd. officially announced the launching of its lightest badminton shoe, the "POWER CUSHION AERUS 3," which weighs only 270 grams, in 2018. With unrivaled flexibility and comfort, this badminton shoe from Yonex can effectively absorb the after-impact of badminton footwork. This new product offers better flexibility and agility in addition to increased resilience and shock absorption.
In 2018, Puma SE partnered with Havas Media, a prominent media branch within the Havas group's marketing and communications industry. This is a component of the business's "over-arching strategy," which aims to significantly alter its marketing strategies in order to improve brand-customer relations.
AMF, or Adapto Memory Foam, is a unique technology that Lotto Sport Italia, a major producer of casual and athletic apparel and footwear, introduced in Bangladesh in 2018. Customers who buy Lotto shoes from any of the company's flagship locations for Tk1500 or more will receive a complimentary pair of AMF insoles as part of this campaign. The company's only goal in running this campaign was to make money by providing value-added services.
Enhanced Stability and Grip:
In badminton, rapid direction changes and abrupt stops are frequent occurrences, therefore stability and grip are critical components of a quality shoe. Players are empowered to make precise moves and keep their balance during passionate rallies thanks to cutting-edge outsole designs, traction patterns, and grip technology.
Breathable Comfort:
Because badminton is a physically hard sport, players frequently find themselves perspiring while competing. Modern badminton shoes with breathable materials and ventilation systems assist keep feet dry and cool, which lowers the possibility of blisters and pain during prolonged play sessions.
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Tailored Cushioning:
Every player has different requirements for support and cushioning. While some value responsiveness and energy return more than others, some people prefer a softer feel for increased comfort. Customizable cushioning systems are available from badminton shoe manufacturers, enabling players to fit their shoes to their unique requirements and playing style.
Stylish Designs:
Aesthetics are an important consideration in badminton shoe design, in addition to performance qualities. Players who wish to stand out on the court are drawn to sleek, contemporary designs with striking patterns and vibrant colors. The attraction of badminton shoe fashion is further enhanced by customization possibilities and limited-edition releases.
Key Segments of Badminton Shoes Market:
- By Sole Type
- Rubber
- Non-Marking
- By Demographics
- Men
- Women
- Unisex
- Kids
- By Buyer Type
- Individual
- Institutional
- Promotional
- By Sales Channel
- Independent Sports Outlet
- Franchised Sports Outlet
- Modern Retail Channel
- Direct to Customer
- Third Party Online
- By Region
- North America
- Latin America
- East Asia
- South Asia
- Oceania
- Middle East Africa
The shoes that badminton players wear change along with the game itself. The future of badminton shoes is bright and exciting, with an emphasis on lightweight performance, improved stability, breathable comfort, personalized cushioning, and beautiful designs. Investing in the correct badminton shoes may improve your game to new heights, regardless of whether you are a competitive athlete or a casual player.
