The Korean youth have seemed to embrace the Hanbok more than their predecessors over the last few years. As everyone attempts to establish what their style is, the perspective is steadily shifting in favor of items that are distinctively Korean.
Korean fashion houses and designers are digging deeper inside their culture to spark something unique in the market, which used to constantly seek global tastemakers for inspiration.
The Korean youth are making it easier to love traditional clothes as a way to display their sense of natiotional identity as K-Pop stars bring the Hanbok to fashions limelight.