Market overview:

The advanced persistent threat (APT) protection market size is expected to register a CAGR of 10.00% during the forecast period and reach the market size of USD 85.5 Billion in 2030.

Market Scope:
Advanced persistent threats are malignant actors that gain unauthorized access to networks or severs through backdoors and stay undetected for a prolonged period. Rise in cybercrimes and increasing cases of ransomware are likely to interest corporations and states looking for advanced defenses in protecting their databases. The global advanced persistent threat (APT) protection market report by Market Research Future (MRFR) covers security measures and new threats in the cyberspace. It encompasses drivers, restraints, challenges, and opportunities for anti-virus software developers amid the COVID-19 pandemic.

Dominant Key Players on Advanced Persistent Threat Protection Market Covered are:

• Microsoft
• Broadcom
• ESET
• Spol. s r.o.
• Fortinet Inc.
• Palo Alto Networks Inc.
• VMware Inc
• AO Kaspersky Lab
• Forcepoint
• CipherCloud.com
• FireEye Inc.
• Sophos Ltd.
• Raytheon Technologies
• McAfee LLC
• Webroot Inc.
• Zscaler Inc.

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Market USP Exclusively Encompassed:
Market Drivers
Vulnerability of Critical Infrastructure to Spur Market Demand
The increased digitization as well as reliance on legacy systems can drive the APT protection market demand over the forecast period. Challenges posed by attacks on supervisory control and data acquisition (SCADA) and use of ransomware in recent instances of hijacking user data can drive market growth. Use of cybersecurity approaches as well as measures to assess various risks can bode well for the market. Timely updates of patches of antivirus software as well as enlightening employees on benefits of cybersecurity can propel market growth.

Complexities of Advanced Threats to Pose a Challenge
Advanced threats that may disable systems and processes can pose a challenge to market growth. Sophisticated techniques to attack mobile phones owing to its ubiquitousness can hamper market growth.

Segmentation of Market Covered in the Research:
By component, the global advanced persistent threat (APT) protection market has been divided into solution and service. The solution segment is further divided into security information event management, endpoint protection, intrusion detection/prevention system, sandboxing, next-generation firewall, forensic analysis, and others. Additionally, the service segment is bifurcated into professional services and managed services.

Large Enterprises to Account for Major Demand Share
By organization size, the global advanced persistent threat (APT) protection market has been divided into small medium enterprises and large enterprises. Large enterprises can account for a large market share over the forecast period owing to investments in advanced technologies for safeguarding intellectual property (IP) data and huge datasets possessed by verticals of BFSI, education, healthcare, and telecom sectors.

Cloud-based Deployment to Gain Traction
By deployment, the global advanced persistent threat (APT) protection market has been divided into on-premises and cloud-based. The cloud-based deployment is set to capture a large market share owing to its flexibility in rolling out updates to anti-virus solutions.

Based on vertical, the global advanced persistent threat (APT) protection market has been divided into BFSI, engineering construction, healthcare, retail e-commerce, energy utilities, it telecom, media entertainment, and others.

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Regional Analysis

North America Pipped to Lead in Global Market
North America will dominate the global advanced persistent threat (APT) protection market owing to huge demand for resilient solutions against cyberattacks and rise of malware attacks. The U.S. and Canada are likely to drive market demand in the region owing to adoption of early technologies and vulnerabilities to malware.

Europe to Assume Second Position
Europe will follow North America in demand owing to rise in cloud computing, expansion of big data and IoT, and surge in online activities. Rise in malware attacks in Spain coupled with integration of industrial automation systems in transportation and logistics sectors can drive market growth.

Industry Updates
Bitdefender, a cybersecurity platform, has partnered with ThreatQuotient to integrate protective measures against APT attacks on its ThreatQ Platform.

Industry Trends
Introduction of smart equipment capable of providing accurate metrics on soil quality and other parameters vital for a good harvest can disrupt the advanced persistent threat (APT) protection market. This is exemplified by Caterpillar launching skid-steer loaders with room for attachment for other equipment for multi-tasking purposes. The tools in the machine can recognize new equipment and assign controls accordingly.

Farm monitoring platforms have gained prominence with the evolution of internet of things and use of data for improving farming practices. Recently, FarmMicro has launched a farm control monitoring system, SmartFarm, for allowing farmers overall control of their equipment. Examples of applications are livestock monitoring and control of irrigation gates, rain gauges, and farm gates. The company has even partnered with John Deere to provide real-time data for proving insights into operations.

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