Netflix recently released the K-Drama D.P, which tells the story of a team of army men who pursue those who try to evade their service. However, it appears that the drama has run into trouble, with convenience store 7-11 considering legal proceedings against the production team.

On September 6, it was confirmed that Korea Seven, an offshoot of the Lotte Group that operates 7-11, had been reviewing an application to prohibit the broadcast of D.P. The application's target audience includes not only Climax Studios, the major producing team for D.P, but also Netflix.

Korea Seven told news outlet Kookmin Ilbo that the production harms the brand and store's image, and that they are considering legal action as a result of the reputational damage. The issue with the production stems from episode 5, in which a 7-11 branch manager is shown to have tried to coax the character Hwang Jang Soo into unlawful acts as well as being abusive to him. In the show, the branch manager clearly wears a 7-11 uniform with the logo displayed.

Although the production received permission to film from the store in January, they claim they had no idea the content would be so negative. They claim that viewers may have a negative perception of the brand as a result of the show.

D.P's production team, on the other hand, claims that they have "no plans to respond to 7-11's request" and will discuss how to deal with the problematic scene internally.

The drama, starring Jung Hae-in, depicts the harsh realities of the Korean military and why so many soldiers desert. Netizens have noted the eerie parallels to real-life situations, with many men identifying with the drama.