The global dark analytics market size accrued earnings worth approximately USD 4.17 billion in 2023 and is predicted to gain revenue of about USD 15.33 billion by 2032, is set to record a CAGR of nearly 15.56% over the period from 2024 to 2032.
Zion Market Research has published a new report titled “Dark Analytics Market by Component (Solutions and Services [Consulting System Integration, Training Support, and Managed Services]), by Deployment (On-Premises and Cloud), by Application (Marketing, Finance, Operations, and Human Resources) by End-user (BFSI, Government, Healthcare, Retail and E-commerce, Telecommunication and IT, and Other Verticals): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2017-2024’’.
Dark analytics is a segment that refers to the analysis of data which is hidden or buried in different forms such as tables, matrices, spreadsheets, drawing, and much more. These hidden data can be recognized by computer vision and pattern recognition which is of great use to the industries, organizations, or markets to identify their shortcomings along with unlocking new opportunities. In case, these valuable data leaks from an organization can lead to severe risk for that organization. This data contains valuable information about the organization which is still not been evaluated but has been generated and stored in some form. Dark analytics can reveal new hidden opportunities coupled with serious industry pain. This is a disruptive technology which has brought digital revolution by unlocking dark secrets. The technology promises the growth of the organization along with the industry. The market void is anticipated to be filled by the involvement of large number of companies in the coming future.
Rising trends for artificial intelligence and machine learning coupled with growing rate of data generation have triggered the market pace. Large involvement of SMEs in the market has shown futuristic opportunity to cater the significant market pace. However, regulatory risk along with open-ended exposure of data is expected to hinder the dark analytics market rate.
Dark analytics market is segmented based on component, deployment, applications, verticals, and regions. The component segment is bifurcated into solutions and services. Services sector is sub-segmented into consulting system integration, managed services, and training support. The solution component is predicted to be the most opportunistic segment because of large involvement of players in the market. By deployment, the dark analytics market is divided into cloud and on-premises. In addition, the on-premise segment is anticipated to grow at the highest CAGR in the forecast period supporting the higher rate of security for dark data. Marketing, finance, operation, and human resource are the application segments for the dark analytics market. Among the application segment, marketing sector is expected to grow rapidly owing to the fact that valuable information obtained by dark analytics is opening new prospects for growing markets. By verticals, dark analytics market is categorized into retail e-commerce, BFSI, healthcare, travel hospitality, government, telecommunication, and others. Healthcare reveals large market application and is predicted to be the lucrative vertical. By geography, North America is leading the dark analytics market due to the presence of major market players in the region.
Some of the major players in dark analytics market are IBM Corp., SAP SE, Amazon Web Services, Micro Focus, Dell EMC, Microsoft, AvePoint, Teradata, Symantec, Datameer, IRI, SAS Institute, and Commvault. Prominent players in the market believe in strategic collaboration and partnership agreement for expanding their business. Companies are also focusing on portfolio expansion and through new product launch along with tactical merger and acquisition.
Dark Analytics Market: Competitive Outlook
The report covers a detailed competitive outlook including the market share and company profiles of some of the key participants operating in the global dark analytics market include:
- IBM
- SAP Labs India SE
- Amazon Web Services (AWS)
- Micro Focus
- Dell EMC ScaleIO
- Microsoft
- AvePoint
- Teradata
- Symantec
- Datameer
- IRI
- SAS
- Commvault
The report segments the global dark analytics market as follows:
Global Dark Analytics Market: Component Segment Analysis
- Solution
- ServicesConsulting System IntegrationTraining SupportManaged Services
Global Dark Analytics Market: Deployment Segment Analysis
- On-Premises
- Cloud
Global Dark Analytics Market: Application Segment Analysis
- Marketing
- Finance
- Operations
- Human Resources
Global Dark Analytics Market: Vertical Segment Analysis
- BFSI
- Government
- Healthcare
- Retail and E-commerce
- Telecommunication and IT
- Travel and Hospitality
- Others
Global Dark Analytics Market: Regional Segment Analysis
- North AmericaThe U.S.
- EuropeUKFranceGermany
- Asia PacificChinaJapanIndia
- Latin AmericaBrazil
- The Middle East and Africa
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