The global Fortified Rice Market was valued at USD 20.21 Billion in 2023 and is likely to reach USD 33.28 Billion by 2032, increasing at a CAGR of 5.7% from 2024 to 2032.
Rice that has been fortified with vital vitamins and minerals is meant to counteract nutritional deficits, especially in areas where rice is a major grain. Rice grains are coated or blended with micronutrients like iron, zinc, vitamin A, vitamin B12, and folic acid as part of the fortification process. The addition of these nutrients ensures that the enriched rice maintains its nutritional value until consumption because they take on stable forms during cooking and storage.Fortified rice is primarily intended to combat malnutrition and micronutrient deficiencies, which can result in a number of health problems, including reduced immune systems, anemia, and poor cognitive development. Particularly in underdeveloped nations where access to a varied diet may be restricted, fortified rice is crucial. Advanced technology is used in the creation of fortified rice to guarantee that the extra nutrients do not change the rice's flavor, texture, or appearance. This makes it a reasonable and workable way to improve public health without necessitating big dietary adjustments.
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Which nutrients are commonly added to fortified rice?
- Iron: Essential for preventing and treating iron-deficiency anemia. Iron fortification helps improve the oxygen-carrying capacity of the blood and overall energy levels.
- Zinc: Important for immune function, cell growth, and repair. Zinc deficiency can lead to impaired immune responses and growth retardation.
- Vitamin A: Crucial for vision, immune function, and skin health. Vitamin A deficiency can cause night blindness and increase susceptibility to infections.
- Vitamin B12: Necessary for red blood cell formation, neurological function, and DNA synthesis. Vitamin B12 deficiency can lead to anemia and neurological issues.
- Folic Acid (Vitamin B9): Essential for DNA synthesis and cell division. Folic acid is especially important for pregnant women to prevent neural tube defects in infants.
- Vitamin D: Helps in the absorption of calcium and supports bone health. Vitamin D deficiency can lead to bone disorders such as rickets and osteomalacia.
- Vitamin B6: Important for protein metabolism, cognitive development, and the production of neurotransmitters. Deficiency can cause issues with brain function and metabolism.
- Vitamin B1 (Thiamine): Supports energy metabolism and nerve function. Thiamine deficiency can result in conditions like beriberi.
Top Key players:
Mars Food (USA), DSM Nutritional Products (Netherlands), Bühler Group (Switzerland), BASF SE (Germany), Cargill, Incorporated (USA), Riceland Foods, Inc. (USA), ADM (Archer Daniels Midland Company) (USA), General Mills, Inc. (USA), Nestlé S.A. (Switzerland), Kellogg Company (USA), Unilever PLC (United Kingdom/Netherlands), Symrise AG (Germany), Ajinomoto Co., Inc. (Japan), Tata Chemicals Limited (India), Agri-Neo Inc. (Canada).
Drivers:
The growing incidence of micronutrient deficiencies, especially in developing nations where rice is a staple diet, is the main factor driving the development of fortified rice. A practical and affordable way to overcome common nutritional gaps including those in iron, zinc, and vitamin A is through fortified rice. In an effort to prevent anemia, blindness, and other related health conditions, government and international health organizations are increasingly endorsing rice fortification as a component of public health campaigns. The increased use and acceptance of fortified rice is further facilitated by the declining cost of fortification technologies and better techniques for maintaining nutrient stability throughout cooking.
Opportunities:
Significant potential exist for enhancing global health outcomes with fortified rice, particularly in areas where access to a variety of meals is restricted. Extending rice fortification initiatives can improve nutritional status for broad populations, lowering the prevalence of disorders linked to diet and promoting general health. Innovation in fortification technology is also possible, as seen in the creation of novel nutrient mixes and increased nutrition delivery efficiency. The market for fortified rice can expand further thanks to collaborations between governmental, non-governmental, and commercial sector participants. This makes fortified rice a practical solution for solving global nutritional issues and advancing sustainable development.
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Segmentation Analysis of the Fortified Rice Market:
By Micronutrients
- Iron
- B complex vitamins
- Vitamin B-12
- Vitamin B-6
- Vitamin A
- Zinc
- Folic acid
By Methods
- Dusting
- Coating
- Extrusion
By Sales Channel
- Hypermarket /Supermarket
- Convenience store
- Online Retailers
- Others
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By Region
- North America (U.S., Canada, Mexico)
- Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
- Western Europe (Germany, U.K., France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
- Asia-Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
- Middle East Africa (Turkey, Saudi Arabia, Bahrain, Kuwait, Qatar, UAE, Israel, South Africa)
- South America (Brazil, Argentina, Rest of SA)
Company Profiles and Competitive Analysis:
- COMPETITIVE LANDSCAPE
- Competitive Positioning
- Industrial Lighting Market Share By Manufacturer (2022)
- Industry BCG Matrix
- Heat Map Analysis
- Mergers Acquisitions
- ARIEL CORPORATION
- Company Overview
- Key Executives
- Company Snapshot
- Role of the Company in the Market
- Sustainability and Social Responsibility
- Operating Business Segments
- Product Portfolio
- Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
- Key Strategic Moves and Recent Developments
- SWOT Analysis
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