It is projected that from 2023 to 2033, the global location intelligence solutions market would grow at a 15.3% annual growth rate. By the end of 2033, the location intelligence industry is expected to generate US$ 79.8 billion in revenue, up from its present worth of US$ 19.2 billion.

It is anticipated that location intelligence service providers will have profitable business opportunities in the future due to the wide range of sectors and services in which location intelligence has found widespread use. Over the course of the projected period, the growing demand for sophisticated location intelligence products and services will be further reinforced by the rise in "near me" search engine inquiries.

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The importance of location intelligence has increased due to the growing global use of smartphones and Internet of Things (IoT) devices. Retailers and businesses can use this data to better understand the demographic trends in a given area and adjust their business and marketing strategies. In the upcoming years, it is also anticipated that the deployment of location-based advertising and the tracking of customer behavior through location analytics would support market expansion.

Long-term growth in the use of technologies like machine learning, artificial intelligence, and predictive analytics is also expected to increase demand for location intelligence data. Further factors that might support market expansion in the future include expanding urbanization, rapid digitalization, high demand for improved customer service, rising expenditures in the construction of IT infrastructure, and increased usage of cutting-edge location intelligence technologies.

Key Companies Profiled

• Tibco Software Inc.
• ESRI
• MDA Corporation
• Trueposition Inc.
• Bosch Software Innovations GmbH
• Qualcomm Technologies Inc.
• Wireless Logic
• HERE Technologies
• Trimble Inc.
• Supermap Software Co. Ltd.
• Navizon Inc.
• Pitney Bowes Inc.
• Autodesk Inc.

Throughout the projection period, location intelligence data is anticipated to be extremely important for optimizing sales and marketing as technology provides highly detailed consumer trends. When combined with other cutting-edge technology, the usage of location intelligence tools lowers the entire expenses of marketing and sales operations and optimizes the corporate workflow for optimum efficiency and profitability. Businesses may increase company potential by developing customized marketing efforts aimed at a particular consumer base using data from location intelligence solutions.

Over the next 10 years, the transportation and logistics sector—which now has the lion's share of the worldwide market—is expected to become the most profitable end-use market for location information providers. Transportation and logistics firms may save time and money by optimizing their routes with the use of location intelligence data. Retail location intelligence is expected to open up new business potential for location intelligence firms in the future as it aids in the optimization of a number of factors, including site selection, area assessment, sales projection, etc.

Increasing Urbanization and Digitization to Provide Lucrative Business Opportunities

Growing smartphone use as a result of rising disposable income has complemented digitalization in the Asia Pacific area, which is expected to increase demand for location intelligence in the years to come. Over the course of the projection period, it is also anticipated that market potential in the Asia Pacific region would increase due to government support for digital transformation programs in nations like China, Japan, India, and Korea.

Additional factors that may increase demand for location analytics and other location-based technologies in the aforementioned Asian nations until 2033 include rising investments in network infrastructure development and expanding technology use in the transportation sector.

Germany and the United Kingdom will lead market development in Europe

The increasing use of automation and intelligent technology in European enterprises is expected to fuel the need for location intelligence in these nations. Location intelligence providers in Europe are expected to benefit from the implementation of business location intelligence solutions by SMEs (small and medium businesses) and major organizations in nations like the United Kingdom and Germany.

Over the next ten years, other reasons that might support location intelligence platform sales in European countries include the expanding popularity of IoT (Internet of Things) devices, increased smartphone penetration, and increasing human adoption of digital technologies.

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Competitive Landscape

• The location identity company Incognia announced the release of a new feature dubbed "Suspicious Locations" in January 2023. To identify questionable areas, the new capability combines devices with exact location signals. The firm describes a suspicious site as a gathering spot for dangerous gadgets.
• The American telecommunications firm AirSage Inc., which specializes in the gathering and analysis of location data, announced in September 2022 the debut of its new services designed to satisfy the location intelligence requirements of various enterprises, regardless of their size or industry vertical. Customized Solutions is a set of solutions that can be tailored to meet the needs of every business in the market.

Key Segments of Location Intelligence Industry Research

By Application :

Workforce Management

Asset Management

Facility Management

Risk Management

Remote Monitoring

Sales Marketing Optimization

Customer Management

Others

By Service :

Consulting

System Integration

Others

By End Use :

Retail Consumer Goods

Government Defense

Manufacturing Industrial

Transportation Logistics

BFSI

IT Telecom

Utilities Energy

Media Entertainment

By Region :

North America

Latin America

Europe

APAC

MEA

This growth is driven by increasing demand for advanced data analytics, the proliferation of IoT devices, and the rising need for real-time geographic insights across various industries. As businesses and governments continue to leverage location-based data for strategic decision-making, the location intelligence market is set to play a pivotal role in enhancing operational efficiencies, optimizing resource allocation, and driving innovation in the coming years.

FAQ:

What are the major industry trends in the global location intelligence market?

Increasing deployment in transportation industry and rapid digitization are key trends driving market growth.

Who are the leading providers of location intelligence?

Trimble Inc., Supermap Software Co. Ltd., Navizon Inc., Pitney Bowes Inc., and Autodesk Inc. are prime companies in this space.

How quickly is the location intelligence market expected to develop?

Worldwide location intelligence demand is set to rise at 15.3% CAGR from 2023 to 2033.