This report aims to provide a comprehensive presentation of the global market for Digital Gift Cards (eGift Cards), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Digital Gift Cards (eGift Cards). This report contains market size and forecasts of Digital Gift Cards (eGift Cards) in global, including the following market information:

• Global Digital Gift Cards (eGift Cards) Market Revenue, 2018-2023, 2024-2030, ($ millions)
• Global top five companies in 2023 (%)

The global key manufacturers of Digital Gift Cards (eGift Cards) include Amazon, ITunes, Walmart, Google Play, Starbucks, Home Depot, Walgreens, Sephora and Lowes, etc. in 2023, the global top five players have a share approximately % in terms of revenue.

Digital gift cards have surged in popularity, transforming the landscape of gift-giving and consumer spending. This shift is driven by the convenience, versatility, and immediacy that digital gift cards offer. 

Consumer Adoption: In the United States alone, over 70% of consumers reported purchasing at least one digital gift card in the past year. Millennials and Gen Z are particularly enthusiastic, with 84% of millennials and 78% of Gen Z consumers having bought digital gift cards .

Usage Patterns

• Preferred Gift Option: Digital gift cards have become the preferred gift option for many, especially during the holiday season. In 2023, it was estimated that 60% of holiday shoppers planned to buy at least one digital gift card .

• Redemption Rates: The redemption rate of digital gift cards is notably high, with 90% being redeemed within the first three months of purchase. This quick redemption reflects their convenience and the immediate value they provide to recipients .

Preferred Gift Option: Digital gift cards have become the preferred gift option for many, especially during the holiday season. In 2023, it was estimated that 60% of holiday shoppers planned to buy at least one digital gift card .

Redemption Rates: The redemption rate of digital gift cards is notably high, with 90% being redeemed within the first three months of purchase. This quick redemption reflects their convenience and the immediate value they provide to recipients .

Business and Retail Insights

• Boosting Sales: Retailers see significant benefits from offering digital gift cards. On average, consumers who use a digital gift card spend 38% more than the card's value when making a purchase. This phenomenon, known as the "uplift effect," underscores the cards' potential to drive additional sales .

• E-commerce Integration: Approximately 85% of online retailers offer digital gift cards, integrating them seamlessly into their e-commerce platforms. This integration is critical as it provides customers with a convenient way to gift and shop, enhancing the overall user experience .

Boosting Sales: Retailers see significant benefits from offering digital gift cards. On average, consumers who use a digital gift card spend 38% more than the card's value when making a purchase. This phenomenon, known as the "uplift effect," underscores the cards' potential to drive additional sales .

E-commerce Integration: Approximately 85% of online retailers offer digital gift cards, integrating them seamlessly into their e-commerce platforms. This integration is critical as it provides customers with a convenient way to gift and shop, enhancing the overall user experience .

Consumer Behavior and Trends

• Customization and Personalization: Modern digital gift cards often come with customization options, such as personalized messages, photos, and video greetings. Around 65% of consumers express a preference for personalized digital gift cards, indicating a trend towards more tailored and thoughtful gifting experiences .

• Mobile Usage: Mobile phones play a crucial role in the usage of digital gift cards. Over 50% of digital gift cards are purchased, delivered, and redeemed via mobile devices. This trend highlights the importance of mobile-optimized platforms and apps for retailers .

Customization and Personalization: Modern digital gift cards often come with customization options, such as personalized messages, photos, and video greetings. Around 65% of consumers express a preference for personalized digital gift cards, indicating a trend towards more tailored and thoughtful gifting experiences .

Mobile Usage: Mobile phones play a crucial role in the usage of digital gift cards. Over 50% of digital gift cards are purchased, delivered, and redeemed via mobile devices. This trend highlights the importance of mobile-optimized platforms and apps for retailers .

Security and Fraud Prevention

• Security Features: To combat fraud, many digital gift cards now come with advanced security features such as unique codes, two-factor authentication, and encryption. These measures have helped reduce the incidence of digital gift card fraud by 30% over the past two years .

• Consumer Confidence: Enhanced security features have bolstered consumer confidence, with 72% of consumers indicating they feel secure when purchasing and using digital gift cards online .

Security Features: To combat fraud, many digital gift cards now come with advanced security features such as unique codes, two-factor authentication, and encryption. These measures have helped reduce the incidence of digital gift card fraud by 30% over the past two years .

Consumer Confidence: Enhanced security features have bolstered consumer confidence, with 72% of consumers indicating they feel secure when purchasing and using digital gift cards online .

The growth of digital gift cards reflects broader trends in consumer behavior towards convenience, personalization, and digital solutions. As technology continues to advance, digital gift cards are likely to become even more integral to retail strategies and consumer habits.

We surveyed the Digital Gift Cards (eGift Cards) companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Digital Gift Cards (eGift Cards) Market, by Type, 2018-2023, 2024-2030 ($ millions)

Global Digital Gift Cards (eGift Cards) Market Segment Percentages, by Type, 2023 (%)

• Universal Accepted Open Loop
• Restaurant Closed Loop
• Retail Closed Loop
• Miscellaneous Closed Loop

Global Digital Gift Cards (eGift Cards) Market, by Application, 2018-2023, 2024-2030 ($ millions)

Global Digital Gift Cards (eGift Cards) Market Segment Percentages, by Application, 2023 (%)

• Restaurant
• Deportment Store
• Coffee Shop
• Entertainment (Movie, Music)
• Others

Global Digital Gift Cards (eGift Cards) Market, By Region and Country, 2018-2023, 2024-2030 ($ Millions)

Global Digital Gift Cards (eGift Cards) Market Segment Percentages, By Region and Country, 2023 (%)

• North America
• US
• Canada
• Mexico
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Nordic Countries
• Benelux
• Rest of Europe
• Asia
• China
• Japan
• South Korea
• Southeast Asia
• India
• Rest of Asia
• South America
• Brazil
• Argentina
• Rest of South America
• Middle East Africa
• Turkey
• Israel
• Saudi Arabia
• UAE
• Rest of Middle East Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

• Key companies Digital Gift Cards (eGift Cards) revenues in global market, 2018-2023 (estimated), ($ millions)
• Key companies Digital Gift Cards (eGift Cards) revenues share in global market, 2023 (%)

key players include:

• Amazon
• ITunes
• Walmart
• Google Play
• Starbucks
• Home Depot
• Walgreens
• Sephora
• Lowes
• Carrefour
• JD
• Best Buy
• Sainsbury?s
• Macy?s
• Virgin
• IKEA
• HM
• Zara
• JCB Gift Card
• AL-FUTTAIM ACE

Outline of Major Chapters:

Chapter 1: Introduces the definition of Digital Gift Cards (eGift Cards), market overview.

Chapter 2: Global Digital Gift Cards (eGift Cards) market size in revenue.

Chapter 3: Detailed analysis of Digital Gift Cards (eGift Cards) company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.

Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 6: Sales of Digital Gift Cards (eGift Cards) in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: The main points and conclusions of the report.

Table of content

1 Introduction to Research Analysis Reports
1.1 Digital Gift Cards (eGift Cards) Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Digital Gift Cards (eGift Cards) Market Overview
1.4 Features Benefits of This Report
1.5 Methodology Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions Caveats
2 Global Digital Gift Cards (eGift Cards) Overall Market Size
2.1 Global Digital Gift Cards (eGift Cards) Market Size: 2022 VS 2030
2.2 Global Digital Gift Cards (eGift Cards) Market Size, Prospects Forecasts: 2018-2030
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Digital Gift Cards (eGift Cards) Players in Global Market
3.2 Top Global Digital Gift Cards (eGift Cards) Companies Ranked by Revenue
3.3 Global Digital Gift Cards (eGift Cards) Revenue by Companies
3.4 Top 3 and Top 5 Digital Gift Cards (eGift Cards) Companies in Global Market, by Revenue in 2022
3.5 Global Companies Digital Gift Cards (eGift Cards) Product Type
3.6 Tier 1, Tier 2 and Tier 3 Digital Gift Cards (eGift Cards) Players in Global Market
3.6.1 List of Global Tier 1 Digital Gift Cards (eGift Cards) Companies
3.6

CONTACT US:
276 5th Avenue, New York, NY 10001, United States
International: +1(646)-781-7170 / +91 8087042414


Similar Reports:

Digital Gift Cards (eGift Cards ) Market Research Report 2023 to 2030 Professional Edition

Global Digital Gift Cards (eGift Cards) Market Insights and Forecast to 2028

Digital Gift Cards (eGift Cards) Market - Global Outlook and Forecast 2022-2028

Global and United States Digital Gift Cards (eGift Cards ) Market Size, Status and Forecast 2021-2027