In 2024, the lingerie market is estimated to reach a value of US$92,871.6 million, with projected sales showing a compound annual growth rate (CAGR) of 5.80% from 2024 to 2034. By 2034, the industry is expected to exceed a valuation of US$163,207.4 million.

Market expansion is driven by evolving consumer preferences, particularly the increasing demand for inclusive sizing and body-positive designs. Technological advancements such as smart fabrics and virtual fitting rooms enhance the shopping experience for customers.

The industry contends with the disruptive force of digital transformation, where the rise of e-commerce demands significant investments in digital strategies to remain competitive. Regulatory hurdles and compliance with stringent standards for intimate apparel add complexity for industry participants.

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The lingerie industry presents exciting opportunities for innovation and market expansion. Addressing unmet needs, such as developing specialized designs for diverse body types and embracing sustainable materials, opens avenues for differentiation. Leveraging technology, such as personalized fit recommendations and augmented reality shopping experiences, provides unique consumer interactions.

Key Takeaways from the Lingerie Market

• The briefs segment is estimated to grab a 40% share in 2024.
• Offline distribution channels dominate the industry, with a 80% share in 2024.
• With a remarkable growth prospect, the lingerie industry in China is projected to expand at a CAGR of 7.10% through 2034.
• The United States lingerie industry is likely to rise at a CAGR of 5.30% through 2034.
• Germany lingerie industry is anticipated to expand at a steady CAGR of 70% through 2034.
• Sales of lingerie in India are expected to rise at a CAGR of 6.40% through 2034.
• Australia’s lingerie industry is anticipated to expand at a CAGR of 6.0% through 2034.

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Competitive Landscape of the Lingerie Market

The lingerie sector is marked by the influence of established brands, disruptive players, and inventive entrants. Market leaders, including Victoria’s Secret and Hanesbrands, wield dominance through widespread brand recognition and well-established distribution networks. Simultaneously, agile disruptors like ThirdLove and Adore Me carve their niche, leveraging sustainability, inclusivity, and distinctive design philosophies to resonate with a discerning consumer base.

Online commerce disruptors, such as Savage X Fenty and Boux Avenue, redefine market norms with seamless online experiences, aligning with the digital preferences of tech-savvy consumers. Concurrently, sustainable innovators like Organic Basics and Lara Intimates set themselves apart by championing ethical sourcing and eco-friendly practices, responding to the burgeoning demand for environmentally conscious choices.

Key Companies in the Market

• Victoria’s Secret
• Hanesbrands
• L Brands
• ThirdLove
• Cuup
• Savage X Fenty
• Jockey International
• Wacoal Holdings

Recent Developments in the Lingerie Market

• Walmart, the leading retailer in the United States, revamped its private label lingerie brand from Secret Treasures to Joyspun, with more sizes and styles to cater to different body types and preferences. Walmart also launched a new online platform called Bare Necessities, which offers over 160 lingerie, swimwear, and shapewear brands.
• Lingerie made of environmentally friendly materials is becoming increasingly popular among consumers as they seek more ethical and eco-conscious options. Some brands leading the way in this trend are Organic Basics, which uses organic cotton and recycled materials; Reformation, which uses deadstock fabrics and renewable fibers; and CUUP, which uses Oeko-Tex-certified fabrics and compostable packaging.